Sway in the Morning is all about connections. From letting fans talk to artist, to even connecting artist to other media executives, it’s all about networking. On this SXSW installment, Sway introduces Chicago rapper, Lil’ Bibby to media mogul Russell Simmons. Simmons gives Lil’ Bibby advice about living in the streets and the value of life. Russell also says pick and choose your entourage carefully and to “lift people around you.”

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